Cerámica Experience 2026: A week to inspire the future of design
We have a date. From February 23 to 27, 2026, we will experience a new edition of Cerámica Experience, and at Ascale, we couldn’t be more excited. This will be the fifth edition of an event that, year after year, has become a benchmark for architects, interior designers, and design professionals seeking inspiration, innovation, and […]
Wood-effect worktops: natural charm that lasts with Boreal Sand
Can you imagine a kitchen with the warmth of wood, but without worrying about stains, heat or maintenance? With Boreal Sand by Ascale, you can enjoy the natural beauty of wood in a resistant, hygienic surface that is ready for everyday life. This large-format sintered stone model realistically recreates the texture and grain of light […]
Luminous elegance: How to combine large-format marble-effect tiles with light colours
Marble has always been synonymous with luxury and exclusivity. Today, thanks to state-of-the-art large-format marble-effect slabs, we can bring that opulence to any space without the drawbacks of natural stone. The key to maximising its visual impact lies in the combination: and what better partner than the luminosity of light tones? Below, we explore how […]
Stone-effect worktops: nature transformed into art for your home
Stone-effect worktops have become one of the biggest trends in interior design. Not only do they bring elegance and personality to the kitchen or bathroom, they also convey the strength and beauty of nature in every space. At Ascale, we believe that materials are not just surfaces: they are canvases that transform your home into […]
Ascale and Pamesa Teruel Voleibol: united by the passion for sport
Sport inspires, unites, and teaches values that go beyond competition. This is something shared by Ascale, the large-format surfaces brand of the Pamesa Grupo Empresarial, and Pamesa Teruel Voleibol, who in the 2025-26 season strengthen their collaboration to continue promoting sport and its values within the community. The signing ceremony brought together representatives from both […]
Cersaie 2025: An unforgettable week for Ascale
The Cersaie 2025 international trade fair, held in Bologna from Monday 22 to Friday 26 September, has come to an end, and at Ascale we couldn’t be more grateful. It has been five intense days, full of excitement, inspiration and, above all, great encounters. From the very beginning, we felt welcomed by professionals, customers and […]
Cersaie 2025 is kicking off!
Today is a very important day for architecture and design. The Cersaie international trade fair in Bologna opens its doors, once again becoming the global epicentre of design trends. We are ready to welcome you to our stand, Hall 36 Stand B32 C37, where creativity, innovation and passion for excellence come together in two launches […]
Ascale accelerates its international expansion with a projected 50% growth in 2025
At Ascale, innovation, quality, and sustainability are the pillars that guide us every step of the way. Our CEO, Ramón Benlloch Negueroles, recently shared in an interview with Focus Piedra the milestones that will mark 2025, a pivotal year for our global strategy. Consolidating its presence in over 100 countries, expanding production capacity, and reinforcing […]
The secret language of textures
How surfaces convey emotions In the world of interior design and architecture, materials are not merely functional elements: they are silent storytellers of emotions. A surface can convey calm, sophistication, strength, or warmth, transforming a space into a sensory experience. At Ascale, we believe that every texture has its own language, and by choosing it, […]
How do we know that our sintered stones have high strength?
In the world of materials, strength is key. But how is it measured? At Ascale, we don’t just talk about durability—we prove it. Each of our sintered stone surfaces undergoes a rigorous testing process to ensure you receive a product that is not only beautiful but also incredibly durable. Resistance that stands up to anything: […]
