In the heart of Madrid, the MIAD 2025 fair was the perfect setting for innovation, design and architecture. In this edition, Ascale has been present with a unique space, conceived by the renowned designer Inés Benavides. An environment where stone becomes the absolute protagonist, in a harmonious dialogue with light, texture and form. A proposal that not only highlights the quality of the material, but also conveys a concept: design as an act of pause, contemplation and connection.
A concept inspired by the essence of slowlife
Our space has not only been an exhibition of materials, but an invitation to experience luxury from serenity. Under the eye of Inés Benavides, each element was carefully selected to transmit calm and sophistication.
Entiendo. Aquí está el texto con la sustitución. Here, the penumbra is not an absence, but an aesthetic decision: the choice to live with intention, to surround oneself with elements that bring balance and wellbeing.
The combination of stone, wood and metal generates an enveloping atmosphere, where noble materials dialogue with each other, building a timeless space. The harmony between the volumes, the chromatic contrasts and the careful lighting reinforce the idea of a refuge designed for unhurried living, enjoying every texture and every detail.
I wanted to highlight what is so beautiful about them…. The truth is that it was very easy… I loved the product and it was really fun.
Inés Benavides
Four stones, a perfect balance of textures and nuances
At the heart of this proposal are four exceptional Ascale stones. Each with a unique identity, together they make up a balanced and contemporary setting:
